Graphic design is a profession or art of visual communication that combines images, text and ideas to express information to the audience. Graphic designing is an ever-growing field and the demand for specialized and skilled designers is on the rise. There are a number of career opportunities for a graphic designer to pursue. As a graphic designer, you might need to create visual concepts, using computer software or by hand, to communicate ideas that inform, inspire and captivate consumers. Below we are going to discussed different type of graphic designer and their work.
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Different Types of Graphic Designers
1. Publication Graphic Design
Publication designers are graphic design professionals trained to create publishable layouts. They are long-form creations that communicate with an audience through public distribution. They have been in a print medium – magazines, catalogues and newspaper. However, there’s recently been significant growth in digital publishing.
Graphic designers that train in publications work with publishers and editors to create layouts with selected typography and accompanying artwork, which includes photography, illustrations and graphics. Publication designers may work in a publishing company and as a freelancer.
Publication designers need to possess excellent communication, layout and organizational skills. Also, they need to understand printing, color management and digital publishing.
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2. Motion Graphic Design
Motion graphics are graphics that are in movement. This can include animation, typography, imagery, audio, video and other effects that are used in TV and film. In recent years the medium’s popularity has skyrocketed as technology improved and video content too became king.
“Motion graphics designer” is a new speciality for designers. Formally reserved for Television and film, technological advances have reduced production costs and time, making the art form more convenient and affordable. Now, motion graphics can be seen across all the digital platforms which have created all sorts of new opportunities.
- Title sequences and end credits
- Animated logos
- Video games
- Promotional videos
Motion graphic designer creates a storyboard and then bring concepts to life with animation. Depending on the industry, great working knowledge of coding, marketing and 3D modelling can be definite assets.
3. Visual Identity Graphic Design
A brand is a relationship between a business and the audience. A brand identity is how the business communicates its personality, tone and essence. Visual identity graphic design is exactly the same: the visual elements of brand identity that act as the appearance of a brand to communicate those intangible qualities through shapes, images and color.
Designers that train in visual identity graphic design collaborate with brand stakeholders to create assets like typography, logos, color palettes and image libraries that express a brand’s personality. In addition to the standard business cards and corporate stationery, these designers often develop a set of visual brand guidelines that describe best practices and provide examples of visual branding applied across various media. These guidelines help you to ensure brand consistency throughout future applications.
Visual identity graphic designers need to possess a knowledge of all types of graphic design to create design elements which are suitable across all visual media. Also, they need excellent communication skills, conceptual and creative skills and a passion for researching industries and organizations.
4. Art and Illustration for Graphic Design
Art and illustration graphic are seen as being the same as graphic design. However, they are each very different. Designers create compositions to communicate and solve difficulties, graphic artists and illustrators create original artwork. Their art takes many forms, from fine art to decoration to storytelling illustrations.
- Motion graphics
- Graphic novels
- Concept art
- Video games
- Comic books
- Book covers
- Picture books
- Technical illustration
- Graphic patterns for textiles
Graphic artists use any combination of media and techniques for creation as they collaborate with editors, writers, managers, marketers and art directors across all graphic design types. They will often have a foundation in animation, fine arts or architecture. Overlapping skills and apps to make it possible to find graphic designers who work as illustrators and graphic artists.
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For students who are interested to learn more on Graphic Designing in Surat and would like to experience and practice more on a professional level, please sign up today for our Arena Surat Web Graphics Course (GWDD).